resume
Profile
High-performing, client-focused senior sales leader with 15+ years of success creating strategic business partnerships, delivering customized solutions for a diverse clientele, and leveraging channels to improve revenue and business growth. Effective negotiator who is able to structure and close competitive deals on a consistent basis in today’s competitive business environment. Motivational and persuasive leader, with an accomplished history as a trusted business advisor to senior management and clients. Dynamic and results-driven sales professional, with a consultative sales approach.
Experience
07/2022 - 05/2023
TALKOOT INC.
New York, NY
BUSINESS DEVELOPMENT MANAGER
Strengthened the sales efforts for a start-up technology company providing AI powered content production solutions. Identified and pursued new business opportunities across multiple industries to expand customer base and drive revenue growth. Worked closely with marketing and product development teams to create effective strategies for different industries and target markets to position the software as a leading solution.
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Generated leads through various channels, including cold calling, networking, attending industry events, and leveraging existing contacts
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Built and maintained a robust sales pipeline, ensuring a steady flow of qualified prospects
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Engaged with potential customers to understand their specific pain points and provided a detailed solution outlining how the software would address those needs effectively
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Conducted product demonstrations and effectively communicated the value proposition of the software along with a proven ROI
07-2018 - 07/2022
R.R. DONNELLEY & SONS CO.
New York, NY
SENIOR SALES EXECUTIVE, CONTENT & CREATIVE SERVICES
Leader of the vision, strategy and growth performance for new and existing business revenue, identified strategic opportunities for clients across product lines and channels while building sustaining client relationships. Managed a $5M annual book of business while developing new business goals averaging $1.5M per year. Provided day-to-day management of key client accounts such as Macy’s, Bloomingdales, Club Monaco, Ralph Lauren, Sony and Trusted Media Brands.
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Successfully maintained 100% renewal rate on all clients through powerful relationship building
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Consistently delivered between 25% - 35% profit margin each year
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Initiated pricing incentive recommendations internally and externally to attain business goals
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Exceptional communication and negotiation skills, leading sales presentations on key accounts a tall levels including c-suite
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Anticipated client needs and troubleshooting, juggled conflicting client and internal proprieties to meet deadlines with quality products and service
09/2005 - 07/2018
QUAD GRAPHICS
New York, NY
SALES REPRESENTATIVE, AGENCY SOLUTIONS
Negotiated and secured business on a consistent basis and grew existing customer relationships in partnership with the internal team, selling technical solutions to global Fortune 500 operations.Developed relationships with key senior level executives to deepen services and results.
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Generated an $11 million dollar book of business by cultivating new partnerships and renewing existing contracts for high end fashion, retail, and publishing clients
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Achieved corporate sales goals while delivering a 100% contract renewal rate
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Negotiated multi-million dollar contract deals by conducting comprehensive due diligence and analyzing business opportunities that provide added value for clients while increasing company revenue and profitability
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Provided consultative services for clients to better understand their business needs and deliver strategic solutions that drive top-line performance and bottom-line results
02/2002 - 09/2005
GRUNER & JAHR PUBLISHING
New York, NY
PRODUCTION MANAGER |PARENTS, FITNESS, INC. MAGAZINES
Managed all aspects of the magazine production process to ensure magazine was printed, bound and delivered in the most cost effective manner. Negotiated advertiser positioning requests, generated magazine layout, created manufacturing instructions for all book versions, monthly print orders for newsstand and subscribers, and overall communication with the printing plant.
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Collaborated with key senior members of publishing organization, including senior management ,publisher, editor-in-chief, finance and marketing VP
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Managed all advertiser RFPs, A/R reporting, weekly briefs, schedules, advertising opportunity reports, tracking all magazine projects and special units to the highest degree
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Acted as liaison with advertising sales department to ensure that quotes to advertisers covered all production costs, and that advertiser demands were met
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Communicated with editorial department to resolve layout concerns for advertisers such as conflicting editorial content issues, while maintaining competitive separation
04/2000 - 09/2002
GUIDEPOSTS MAGAZINE
New York, NY
ADVERTISING OPERATIONS MANAGER
A newly created role for a company that decided to start selling advertising for the first time in its 55-year history. Handled all aspects of advertising operations such as developing a rate card and advertising specifications for agency media kits and press materials. Assisted the Sales Director by creating long-range forecasts and schedules, handling RFPs and forming strategic relationships with advertisers, agencies and the magazine printer.
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Executed advertiser positioning requests for the Publisher and resolved conflicts by presenting creative options to help gain new advertising business/revenue
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Managed all advertising account information in AdBase CRM system; reported revenue and advertising pages on a monthly basis to determine future issue book sizes
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Quoted new and innovative advertising print capabilities, created up-to-date production cost spreadsheet to help sales staff sell unique ideas to advertisers
11/1996 - 04/2000
INC. MAGAZINE
Boston, MA
PRODUCTION COORDINATOR
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Provided production support by managing advertiser insertion orders, booking contracts into billing system, securing advertising rate approvals from finance team
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Trafficked all advertising creative, communicated with agency contacts regarding deadlines, material extensions, and mechanical specifications
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Managed layout for special advertising sections such as the Franchise section, BusinessOpportunities, Classifieds, and quarterly Technology issues
Skills + Training
Salesforce, ZoomInfo, Zoho, Seamless, Microsoft Dynamics , Outreach, Showpad, Digideck, Powerpoint, Excel, Word, Slack, Anthony Iannarino Sales Accelerator Training, Sandler Sales Training
Education
UNIVERSITY OF VERMONT
Burlington, VT
BACHELOR OF ARTS DEGREE, ENGLISH
Minor Italian Studies